Markets of One by B Joseph Pine Ii
A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.
James Gilmore and Joe Pine are co-founders of Strategic Horizons LLP of Aurora, Ohio, and authors of The Experience Economy: Work Is Theatre & Every Business a Stage (HBS Press, 1999).
| SKU | Unavailable |
| ISBN 13 | 9781578512386 |
| ISBN 10 | 1578512387 |
| Title | Markets of One |
| Author | B Joseph Pine Ii |
| Series | Harvard Business Review Book Series |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Harvard Business Review Press |
| Year published | 2000-02-01 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |