Mid-Century Ads by Steven Heller

Mid-Century Ads by Steven Heller

Sit back with this anthology of ads and zoom back in time to the height of American postwar consumerism, when real life Don Drapers labored day and night to sell everything from girdles to guns. This panorama of midcentury marketing paints a fascinating portrait of the 1950s and 60s, high in color, crisp fonts, and sexy, carefree capitalism.

“If you’re a graphic design nerd, a marketing guru looking for a coffee table book or just a lover of pop Americana, trust us, you want this for your collection” * Huffingtonpost.com *
“An alluring time capsule of the era.” * The Boston Globe *
“The ads themselves, besides being graphically stunning, are as eloquent about mid-century Americans as any eyewitness report.” * The Wall Street Journal *

Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York. Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.

SKU	Unavailable
ISBN 13	9783836591478
ISBN 10	3836591472
Title	Mid-Century Ads
Author	Steven Heller
Series	45th Edition
Condition	Unavailable
Binding Type	Hardback
Publisher	Taschen GmbH
Year published	2023-10-11
Number of pages	512
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.