Mythologies by Roland Barthes

Mythologies by Roland Barthes

No denunciation without its proper instrument of close analysis, Roland Barthes wrote in his preface to>Mythologies. There is no more proper instrument of analysis of our contemporary myths than this book--one of the most significant works in French theory, and one that has transformed the way readers and philosophers view the world around them.

Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of stuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success, well-being, or happiness. As Barthes sees it, these myths must be carefully deciphered, and debunked.

What Barthes discerned in mass media, the fashion of plastic, and the politics of postcolonial France applies with equal force to today's social networks, the iPhone, and the images of 9/11. This new edition of>Mythologies, complete and beautifully rendered by the Pulitzer Prize-winning poet, critic, and translator Richard Howard, is a consecration of Barthes's classic--a lesson in clairvoyance that is more relevant now than ever.

No denunciation without its proper instrument of close analysis, Roland Barthes wrote in his preface to>Mythologies. There is no more proper instrument of analysis of our contemporary myths than this book--one of the most significant works in French theory, and one that has transformed the way readers and philosophers view the world around them.

Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of stuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success, well-being, or happiness. As Barthes sees it, these myths must be carefully deciphered, and debunked.

What Barthes discerned in mass media, the fashion of plastic, and the politics of postcolonial France applies with equal force to today's social networks, the iPhone, and the images of 9/11. This new edition of>Mythologies, complete and beautifully rendered by the Pulitzer Prize-winning poet, critic, and translator Richard Howard, is a consecration of Barthes's classic--a lesson in clairvoyance that is more relevant now than ever.

Roland Barthes (1915-1980) was born in Normandy, raised in Paris, and was educated at the Sorbonne and Centre national de la recherche scientifique. His first book, Mythologies, about myths in popular culture, was published in 1957. He was a central figure in schools of theory including structuralism, semiotics, existentialism, social theory, Marxism, and post-structuralism. His works include S/Z, Camera Lucida, and the essay The Death of the Author. Northwestern University Press is reissuing Barthes's New Critical Essays this season as well.

Linda Coverdale is an award=winning translator of more than fifty books. In 2001, the French government awarder her the title of Chevalier dans l'Ordre des Arts et des Lettres.