The PR Masterclass by Alex Singleton

The PR Masterclass by Alex Singleton

Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity.

comprehensive, clear and incredibly practical(PR Week, January 2014) The PR Masterclass is an easy-to-read book with its conversational nature and clear structure. The book is a great guide that can easily be referred back to again and again. (Behind the Spin, February 2014) We think it s great how Alex explains why most media campaigns fail. This book helps readers understand how to develop and pitch material that s newsworthy, credible and rivals competitors. (Talk Business, March 2014) a book you ll want to refer to time and time again as a refresher into why PR exists and what it s meant to achieve. Definitely one for every PR bookshelf. (The Spin Alley, March 2014) Alex Singleton is a man who knows his industry. The research he undertook for The PR Masterclass certainly highlights his attention to detail and desire to offer his readers practical information. (B2B Marketing, March 2014) if you want to read more about how to develop an effective PR strategy, I can highly recommend The PR Masterclass by Alex Singleton It's filled with ideas, tips and tricks to get your charity in the headlines at very little cost. (The Guardian's Voluntary Sector Network blog, April 2014)

ALEX SINGLETON is one of the world's leading strategists. Through consultancy, training and speaking, he helps organisations, large and small, all over the world. Companies such as Kellogg's, Virgin Atlantic and FirstGroup, along with major charities and public bodies, have turned to him for his expertise.

Alex was previously a journalist at The Daily Telegraph in London and has also written for The Guardian, The Daily Express and Mail Online. He has been interviewed on countless news programmes on broadcasters such as the BBC, CNN, CNBC and Bloomberg, and has appeared on Channel Four's comedy show 10 O'Clock Live.

He ran PR campaigns as Research Director of the Adam Smith Institute and President of the Globalisation Institute, and has given testimony in the House of Commons and the House of Lords select committees.

SKU	Unavailable
ISBN 13	9781118756232
ISBN 10	1118756231
Title	The PR Masterclass
Author	Alex Singleton
Condition	Unavailable
Binding Type	Hardback
Publisher	John Wiley & Sons Inc
Year published	2014-01-03
Number of pages	208
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.