Public Relations and Marketing for Archives by Russell D James

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Public Relations and Marketing for Archives by Russell D James

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Part of A How-To-Do-It Manual series

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Public Relations and Marketing for Archives by Russell D James

This text presents an introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices. It also includes a timely section to help you make the most of cutting-edge Web 2.0 tools like blogs, websites and podcasts to further outreach efforts.

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SKU Unavailable
ISBN 13 9781555707330
ISBN 10 1555707335
Title Public Relations and Marketing for Archives
Author Russell D James
Series A How-To-Do-It Manual
Condition Unavailable
Binding Type Paperback
Publisher Neal-Schuman Publishers Inc
Year published 2011-08-30
Number of pages 250
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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