Public Relations Practices by Allen Center

Public Relations Practices by Allen Center

For undergraduate and graduate courses in Public Relations. Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

Stacey Smith, APR, Fellow PRSA is a senior counsel and partner at Jackson Jackson & Wagner, a behavioral public relations and management consulting firm. With over 30 years of experience with an extensive range of clients, she specializes in assisting organizations in building strategic and trustworthy relationships with stakeholders. Smith coauthored Public Relations Practices, Managerial Case Studies and Problems and was also a contributing editor and writer for pr reporter from 1981-2002. She lectures frequently before management and public relations groups and has served as adjunct faculty at Antioch University, New England College and the University of New Hampshire.

SKU	Unavailable
ISBN 13	9780133127645
ISBN 10	0133127648
Title	Public Relations Practices
Author	Allen Center
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education (US)
Year published	2013-01-28
Number of pages	288
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.