Search Engine Optimization For Dummies by Peter Kent

Search Engine Optimization For Dummies by Peter Kent

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Summary

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. This book shows you how to create a site that will pop to the top whenever people search for related products or services. It helps you become familiar with search engines.

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Search Engine Optimization For Dummies by Peter Kent

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. This book shows you how to create a site that will pop to the top whenever people search for related products or services. It helps you become familiar with search engines.
"..cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006)
Peter Kent is the author of numerous other books about the Internet, including Pay Per Click Search Engine Marketing For Dummies, the best-selling Complete Idiot's Guide to the Internet, and the most widely reviewed and praised title in computer-book history, Poor Richard's Web Site: Geek Free, Commonsense Advice on Building a Low-Cost Web Site. His work has been praised by USA Today, BYTE, CNN.com, Windows Magazine, Philadelphia Inquirer, and many others. Peter has been online since 1984, doing business in cyberspace since 1991, and writing about the Internet since 1993. Peter's experience spans virtually all areas of doing business online, from editing and publishing an e-mail newsletter to creating e-commerce Web sites, from online marketing and PR campaigns to running a Web-design and -hosting department for a large ISP. Peter was the founder of an e-Business Service Provider funded by one of the world's largest VC firms, Softbank/Mobius. He was VP of Web Solutions for a national ISP and VP of Marketing for a Web applications firm. He also founded a computer-book publishing company launched through a concerted online marketing campaign. Peter now consults with businesses about their Internet strategies, helping them to avoid the pitfalls and to leap the hurdles they'll encounter online. He also gives seminars and presentations on subjects related to online marketing in general and search engine marketing in particular. He can be contacted at Consult@PeterKentConsulting.com, and more information about his background and experience is available at www.PeterKentConsulting.com.
SKU Unavailable
ISBN 13 9780471979982
ISBN 10 0471979988
Title Search Engine Optimization For Dummies
Author Peter Kent
Series For Dummies Ser
Condition Unavailable
Binding Type Paperback
Publisher John Wiley and Sons Ltd
Year published 2006-05-01
Number of pages 408
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.