Selling Air by Bob Diamond

Selling Air by Bob Diamond

The Perfect Book for Every
Aspiring Radio Sales Professional

Until now, there has been no definitive guidebook on how to launch a successful career in radio sales. With Selling Air (radio talk for selling commercial time), Bob Diamond, a radio account executive with more than 20 years of achievement in the industry, provides comprehensive advice on how to get started.

Bob's clear, concise style tells you how to:

• Make an informed choice about a career in radio sales
• Find a job that's right for you
• Prepare for your interview with a sales manager
• Navigate your way through your first few weeks on the job
• Develop the selling and interpersonal skills unique to radio sales
• Create strategies that ensure win-win customer relationships

. and much more, including Bob's top 10 tips that will help you maintain a positive attitude and a substantial income on a long-term basis.

FOR MANAGERS Use this book to reduce the
learning curve for interviewees and new hires

This fabulous book allows new salespeople to have a virtual two-year head start by showing them what works, what doesn't, and what they can specifically expect to happen. I hope this book ends up in the hands of every new or prospective radio sales rep. It will save everyone-managers and potential sales reps alike-a lot of headache . . . and heartache

Will Stanley
Radio Station Owner
Red Hook, NY