Strategic Agility in Marketing by Jens Krger
This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By emphasizing a customer-centric mindset, flexible structures, cross-functional collaboration, and continuous success measurement, agility empowers marketing teams to strengthen customer relationships, foster innovation, and amplify organizational impact. When implemented effectively, agile marketing positions teams as true business enablers within their organizations.
In light of recent global challenges—such as the pandemic, economic shifts, and rapid technological advancements—the need for adaptability has become more critical than ever. This book delves into developing an agile mindset, values, and principles while providing practical methods and tools for operationalizing agile marketing. Readers will gain insights into positioning marketing as a strategic business enabler and thriving in dynamic environments, transforming marketing into a key success factor for their organizations.
Targeted at marketing professionals, business leaders, and academics, this book is an essential resource for anyone looking to leverage agility to gain a competitive edge in today’s fast-changing world.
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Financing Startups
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Handbook of AI-based Media Disruption
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Visionary Leadership
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The Sustainable Organization - Volume 3
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The Sustainable Organization
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The Human Architect
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Public Service Media Organizations and Society
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Striving for Operational Excellence in the Pharmaceutical Industry
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The Sustainable Organization - Volume 2
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Digital Entrepreneurship
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AI-Driven Transformation - Practical Frameworks for Real-World Impact
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Corporate Digital Responsibility
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The AI Competency Paradox
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Understanding Cybersecurity Law and Digital Privacy
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Understanding Artificial Intelligence
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Lean Six Sigma in Banking Services
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Disruption in the Infrastructure Sector
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The Post-Digital Enterprise
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Enabling the Internet of Value
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Effective Virtual Project Teams
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Reading an Unknown Organization
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Service Innovation and Management
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A New Meaning-Mission Fit
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Digitalization for Value Creation
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Digital Disruption
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Change Leadership in Emerging Markets
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Personal, Educational and Organizational Transformation
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Navigating a Travelling Organization
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Financial Innovations and Monetary Reform
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Agile Leadership in Practice
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Successful Innovation Systems
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Cryptocurrencies and Tradable Crypto-Tokens
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Pre-Project Excellence
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The Future (R)Evolution of the Office Workspace
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Organizational Resilience in Action
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Managing SMEs in Times of Rapid Change, Uncertainty, and Disruption
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Digital Business Models in Industrial Ecosystems
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Lateral Management
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Circular Economy Opportunities and Pathways for Manufacturers
Stefanie Marx (M.A.) beschü¾†”¼ftigt sich seit ü¾˜¶˜¼ber 10 Jahren mit Fragestellungen des digitalen Marketings im Kontext kundenzentrierter Kommunikation. Die Kommunikationswirtin begann ihre Karriere als Account Managerin in Agenturen und beriet Unternehmen heterogener Branchen. Nach ihrer langjü¾†”¼hrigen Beratertü¾†”¼tigkeit verantwortete sie in Unternehmen den Aufbau agiler Marketing-Teams sowie den Auf- und Ausbau strategischer digitaler Kundenkommunikation. Ihr Schwerpunkt lag und liegt hierbei in den Themenfeldern Performance Marketing, Data Driven Marketing sowie Marketing Automation. Stefanie Marx ist zertifizierter Scrum Master und Product Owner und Dozentin fü¾˜¶˜¼r Online Kommunikation.
| SKU | Unavailable |
| ISBN 13 | 9783658475093 |
| ISBN 10 | 3658475099 |
| Title | Strategic Agility in Marketing |
| Author | Stefanie Marx |
| Series | Future Of Business And Finance |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Springer |
| Year published | 2025-03-15 |
| Number of pages | 227 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |