Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
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Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers by Mike Smith
Learn the stories behind the immensely growing world of online advertising and discover how it can help you connect to an array of customers you didnt know were even there.
Targeted's author Mike Smith is Vice President of Revenue Platforms and Operations at Hearst Magazines Digital Media and General Manager of Core Audience at Hearst Corporation. The former President of Forbes.com and former Chief Digital Officer of Forbes Media, Smith is an authority on how using real-time bidding systems with finesse can dramatically promote online advertising and branding. Before joining Forbes, Smith was Vice President and Chief Information Officer at TheStreet.com. He also worked at HBO in a variety of positions, including director of information technology. Smith is a graduate of the New Jersey Institute of Technology.
| SKU | Unavailable |
| ISBN 13 | 9780814434994 |
| ISBN 10 | 0814434991 |
| Title | Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers |
| Author | Mike Smith |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | HarperCollins Focus |
| Year published | 2014-12-16 |
| Number of pages | 224 |
| Prizes | Commended for Axiom Business Book Awards (Advertising/Marketing) 2015 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |