Thinking Thematically in Qualitative Data Analysis by David L Morgan

Thinking Thematically in Qualitative Data Analysis by David L Morgan

Themes are central to qualitative research, yet the process of thinking thematically is often overlooked. This book fills that gap by explaining why themes matter and how they shape the interpretation of qualitative findings. David Morgan introduces the major approaches to thematic analysis, guiding readers through identifying, organizing, and writing up themes effectively. Combining conceptual clarity with practical strategies, Thinking Thematically in Qualitative Data Analysis equips researchers and students to move beyond description and engage deeply with their data.

Morgan has crafted a wonderfully useful guide on using thematic approaches to qualitative researchThis book pulls together many approaches to utilizing theme-based analysis and explains how and when to use them. Excellent, real-world examples illuminate how to use the approaches, and the author bridges these different approaches to the construction of theory from research. An important book for years to come.

David L. Morgan received his PhD in sociology from the University of Michigan, and is currently an emeritus professor in the Department of Sociology at Portland State University. He is an inter-disciplinary research methodologist, working in both qualitative research and mixed methods research. In addition to artificial intelligence, his research interests include focus groups and mixed methods research. He is the author of more than fifty peer-reviewed articles and author or editor of nine books on research methods; he is currently the series editor for the Qualitative Research Methods Series from Sage (the “little blue books”).

SKU	Unavailable
ISBN 13	9798348848040
Title	Thinking Thematically in Qualitative Data Analysis
Author	David L Morgan
Series	Qualitative Research Methods
Condition	Unavailable
Binding Type	Paperback
Publisher	SAGE Publications Inc
Year published	2026-12-14
Number of pages	104
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.