Visual Research by Ian Noble

Visual Research by Ian Noble

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Summary

A guide to the practice of researching for graphic design projects.

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Visual Research by Ian Noble

Explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
Ian Noble is currently director of research and postgraduate programs within the School of Graphic Design at the London College of Communication. He has worked professionally as an editorial designer and as an educator and design writer. Russell Bestley is a senior lecturer at the London College of Communication. His work has been primarily concerned with research through education and practice. He has recently completed a PhD on the second generation of UK punk and graphic design.
SKU Unavailable
ISBN 13 9782940373208
ISBN 10 2940373205
Title Visual Research
Author Ian Noble
Series Required Reading Range
Condition Unavailable
Binding Type Paperback
Publisher Bloomsbury Publishing PLC
Year published 2004-12-01
Number of pages 192
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.