Evaluating Public Relations by Tom Watson

Evaluating Public Relations by Tom Watson

Provide stakeholders with solid, meaningful results with this best practice guide to planning, research and evaluation.

"An excellent overview of the current status of PR evaluation" * Professor Philip Kitchen, Chair in Strategic Marketing, Hull University Business School *
"Watson and Noble explore the strategy behind assessing PR, with examples of what works from around the world." * Supply Management *
"This authoritative book is a must-read for professionals and academics alike. It shows how strategic communication can be planned, measured and aligned to overall organizational goals." * Professor Dr Ansgar Zerfass, University of Leipzig, Germany, and Bl Norwegian Business School, Oslo; President, European Public Relations Education and Research Association, Brussels *
"I recommend Evaluating Public Relations as a guide to the theory and best pratice that will enable you to define objectives and measure the impact of your work." * Stephen Waddington, Director, Ketchum Europe, and President, the Chartered Institute of Public Relations (CIPR) *
"AMEC applauds the new edition of Evaluating Public Relations. I hope this practical book becomes mandatory reading for every PR professional, because without being able to prove the value of what you do, you undermine your role." * Barry Leggetter, CEO, the International Association for Measurement and Evaluation of Communication (AMEC) *

Tom Watson is Professor of Public Relations at Bournemouth University, with a focus on applied research and professional practice. He was formerly Associate Professor and Head of the School of Communication at Charles Sturt University in Australia and was chairman of the UK's Public Relations Consultants Association from 2000-2002.
Paul Noble FCIPR is an independent PR and communications trainer, consultant and facilitator. A CIPR Approved Trainer and e-learning specialist, he provides management support to growing PR consultancies, and is chief examiner of the CIPR's Advanced Certificate. Paul has 30 years' experience in senior consultancy, in-house and academic environments.

SKU	Unavailable
ISBN 13	9780749468897
ISBN 10	0749468890
Title	Evaluating Public Relations
Author	Tom Watson
Series	Pr In Practice
Condition	Unavailable
Binding Type	Paperback
Publisher	Kogan Page Ltd
Year published	2014-06-03
Number of pages	208
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.