Managing Activism by Denise Deegan

Managing Activism by Denise Deegan

International research has shown that activism presents a growing threat to organizations. Activists can do untold damage to organizations - to its reputation, sales, profits, share price, employee satisfaction and more. So how should organizations deal with activists and pressure groups? Should they make efforts to take on board their criticism or take defensive action? Denise Deegan believes that the way forward is for companies to understand their motives and be prepared to deal with the methods they are likely to use.

Denise Deegan runs a specialist healthcare PR agency in Dublin, where her clients include several leading international pharmaceutical companies. She also lectures for the Diploma in Public Relations at the Fitzwilliam Institute in Dublin.

SKU	Unavailable
ISBN 13	9780749434359
ISBN 10	074943435X
Title	Managing Activism
Author	Denise Deegan
Series	Pr In Practice
Condition	Unavailable
Binding Type	Paperback
Publisher	Kogan Page Ltd
Year published	2001-01-01
Number of pages	160
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.