Advanced Technologies Management for Retailing by Eleonora Pantano
The application of advanced technologies to point of sale systems is a promising and relatively unexplored field of study, in particular when considering the introduction of digital content and technologies allowing consumers to interact with products in new ways. Many e-retailers already exploit the opportunities offered by interactive technologies, such as 3D virtual models, in order to enhance consumers shopping experience. Their use in stores, however, is still limited. The development and use of new shopping assistants for supporting and influencing consumers during their shopping experience plays a key role for both retailers and researchers. Advanced Technologies Management for Retailing: Frameworks and Cases contributes to our understanding of applications of new technologies and their impact on the design and development of point of sale systems and on consumers' behavior. This volume covers a large range of topics that contribute to understanding consumers' behavior in new computer-aided retailing environments, and how this influences buying behavior while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.-
Handbook of Research on Retailer-Consumer Relationship Development
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Marketing in the Cyber Era
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Marketing Decision Making and the Management of Pricing
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Internet Mercenaries and Viral Marketing
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Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
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Global Perspectives on Contemporary Marketing Education
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Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing
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Handbook of Research on Consumerism and Buying Behavior in Developing Nations
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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
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Managing Public Relations and Brand Image through Social Media
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Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
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Driving Customer Appeal Through the Use of Emotional Branding
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Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations
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Encouraging Participative Consumerism Through Evolutionary Digital Marketing
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Mobilized Marketing and the Consumer
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Innovations in Services Marketing and Management
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Customer Relationship Management Strategies in the Digital Era
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Understanding Consumer Behavior and Consumption Experience
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Progressive Trends in Knowledge and System-Based Science for Service Innovation
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Promotional Strategies and New Service Opportunities in Emerging Economies
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Strategic Uses of Social Media for Improved Customer Retention
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Organizations and Social Networking
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Emerging Trends and Innovation in Sports Marketing and Management in Asia
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Computer-Mediated Marketing Strategies
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Driving Traffic and Customer Activity Through Affiliate Marketing
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Online Advertising and Promotion
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Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace
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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
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Analyzing the Cultural Diversity of Consumers in the Global Marketplace
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Strategic Marketing Management and Tactics in the Service Industry
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Transcultural Marketing for Incremental and Radical Innovation
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Handbook of Research on Integrating Social Media into Strategic Marketing
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Cases on Consumer-Centric Marketing Management
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Trends and Innovations in Marketing Information Systems
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Exploring the Rise of Fandom in Contemporary Consumer Culture
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Strategic Customer Relationship Management in the Age of Social Media
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Engaging Consumers through Branded Entertainment and Convergent Media
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Maximizing Commerce and Marketing Strategies through Micro-Blogging
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Market Research Methodologies
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Consumer Information Systems and Relationship Management
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Global Marketing Strategies for the Promotion of Luxury Goods
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Product Innovation through Knowledge Management and Social Media Strategies
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Competitive Social Media Marketing Strategies
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Management of Cultural Products
Eleonora Pantano is Associate Professor in Marketing at University of Bristol, UK and author of numerous books including Smart Retailing: Technologies and Strategies (2019), Technology and Innovation for Marketing (2019) Internet Retailing and Future Perspectives 2nd edition (2017).
| SKU | Unavailable |
| ISBN 13 | 9781609607388 |
| ISBN 10 | 1609607384 |
| Title | Advanced Technologies Management for Retailing |
| Author | Eleonora Pantano |
| Series | Advances In Marketing Customer Relationship Management And E-Services |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | IGI Global |
| Year published | 2011-06-30 |
| Number of pages | 374 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |