Understanding Consumer Behavior and Consumption Experience by Rajagopal
Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business managers, marketing executives, and graduate students interested in the relationship between consumer culture and businesses.-
Handbook of Research on Retailer-Consumer Relationship Development
-
Marketing in the Cyber Era
-
Marketing Decision Making and the Management of Pricing
-
Internet Mercenaries and Viral Marketing
-
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
-
Global Perspectives on Contemporary Marketing Education
-
Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing
-
Handbook of Research on Consumerism and Buying Behavior in Developing Nations
-
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
-
Managing Public Relations and Brand Image through Social Media
-
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
-
Driving Customer Appeal Through the Use of Emotional Branding
-
Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations
-
Encouraging Participative Consumerism Through Evolutionary Digital Marketing
-
Mobilized Marketing and the Consumer
-
Innovations in Services Marketing and Management
-
Customer Relationship Management Strategies in the Digital Era
-
Progressive Trends in Knowledge and System-Based Science for Service Innovation
-
Promotional Strategies and New Service Opportunities in Emerging Economies
-
Strategic Uses of Social Media for Improved Customer Retention
-
Organizations and Social Networking
-
Emerging Trends and Innovation in Sports Marketing and Management in Asia
-
Computer-Mediated Marketing Strategies
-
Driving Traffic and Customer Activity Through Affiliate Marketing
-
Online Advertising and Promotion
-
Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace
-
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
-
Analyzing the Cultural Diversity of Consumers in the Global Marketplace
-
Strategic Marketing Management and Tactics in the Service Industry
-
Advanced Technologies Management for Retailing
-
Transcultural Marketing for Incremental and Radical Innovation
-
Handbook of Research on Integrating Social Media into Strategic Marketing
-
Cases on Consumer-Centric Marketing Management
-
Trends and Innovations in Marketing Information Systems
-
Exploring the Rise of Fandom in Contemporary Consumer Culture
-
Strategic Customer Relationship Management in the Age of Social Media
-
Engaging Consumers through Branded Entertainment and Convergent Media
-
Maximizing Commerce and Marketing Strategies through Micro-Blogging
-
Market Research Methodologies
-
Consumer Information Systems and Relationship Management
-
Global Marketing Strategies for the Promotion of Luxury Goods
-
Product Innovation through Knowledge Management and Social Media Strategies
-
Competitive Social Media Marketing Strategies
-
Management of Cultural Products
| SKU | Unavailable |
| ISBN 13 | 9781466675186 |
| ISBN 10 | 1466675187 |
| Title | Understanding Consumer Behavior and Consumption Experience |
| Author | Rajagopal |
| Series | Advances In Marketing Customer Relationship Management And E-Services |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Idea Group,U.S. |
| Year published | 2015-01-31 |
| Number of pages | 223 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |