Advertising For Dummies by Gary Dahl

Advertising For Dummies by Gary Dahl

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Summary

Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats.

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Advertising For Dummies by Gary Dahl

Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats.
Gary Dahl is an award-winning copywriter, creative director, and advertising agency owner in California's Silicon Valley. He is also the creator of the sensational Pet Rock.
SKU Unavailable
ISBN 13 9780470045831
ISBN 10 0470045833
Title Advertising For Dummies
Author Gary Dahl
Condition Unavailable
Binding Type Paperback
Publisher John Wiley & Sons Inc
Year published 2007-01-12
Number of pages 336
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.