Made to Stick by Chip Heath

Made to Stick by Chip Heath

NEW YORK TIMES BESTSELLER * The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.

"Anyone interested in influencing others--to buy, to vote, to learn, to diet, to give to charity or to start a revolution--can learn from this book."--The Washington Post
 
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." 

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.

Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
 
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

Chip Heath is a Stanford Graduate School of Management lecturer. Meant to Stick, Switch, Decisive, and The Power of Moments are four New York Times bestseller books written by Chip and his brother Dan. Their works have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian, and have sold over three million copies worldwide. Over 530 startups have benefited from his assistance in refining and articulating their strategy and vision. Chip is a Los Gatos, California resident.

SKU	Unavailable
ISBN 13	9781400064281
ISBN 10	1400064287
Title	Made to Stick
Author	Chip Heath
Condition	Unavailable
Binding Type	Hardback
Publisher	Random House USA Inc
Year published	2007-01-02
Number of pages	336
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.