Decisive by Chip Heath

Decisive by Chip Heath

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
　
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We're overconfident. We seek out information that supports us and downplay information that doesn't. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn't fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?

In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star's ingenious decision-making trick to a CEO's disastrous acquisition, to a single question that can often resolve thorny personal decisions.

Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don't overlook precious opportunities to change our course?　

Decisive is the Heath brothers' most powerful--and important--book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.

Chip Heath is a Stanford Graduate School of Management lecturer. Meant to Stick, Switch, Decisive, and The Power of Moments are four New York Times bestseller books written by Chip and his brother Dan. Their works have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian, and have sold over three million copies worldwide. Over 530 startups have benefited from his assistance in refining and articulating their strategy and vision. Chip is a Los Gatos, California resident.

SKU	Unavailable
ISBN 13	9780307956392
ISBN 10	0307956393
Title	Decisive
Author	Chip Heath
Condition	Unavailable
Binding Type	Hardback
Publisher	Random House USA Inc
Year published	2013-03-26
Number of pages	336
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.