Making Numbers Count by Chip Heath

Making Numbers Count by Chip Heath

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data--from bestselling business author Chip Heath.

How much bigger is a billion than a million?

Well, a million seconds is twelve days. A billion seconds is...thirty-two years.

Understanding numbers is essential--but humans aren't built to understand them. Until very recently, most languages had no words for numbers greater than five--anything from six to infinity was known as "lots." While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use?

Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say "Wow, now I get it!"

You will learn principles such as:

-SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries.
-VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than "1/100,000th of the size of an atom."
-CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into "2 months of commutes, without repeating a song").
-EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about ("that medical protocol would save twice as many women as curing breast cancer").

Whether you're interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you'd have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world--allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.

Karla Starr has written for O, The Atlantic, Slate, Popular Science, the Guardian, and the Los Angeles Times, and appeared on CBS Sunday Morning as an expert on luck. The recipient of a Best Science/Health award from the Society of Professional Journalists, she lives in New York and spends an inordinate amount of time lifting heavy things. This is her first book.

SKU	Unavailable
ISBN 13	9781982165444
ISBN 10	1982165448
Title	Making Numbers Count
Author	Chip Heath
Condition	Unavailable
Binding Type	Hardback
Publisher	Avid Reader Press / Simon & Schuster
Year published	2022-01-11
Number of pages	208
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.