The Advertising Handbook by Sean Brierley
A critical introduction to the practices and perspectives of the advertising industry, traces the development of advertising and contains case-studies of ad agencies and key media players.-
The Public Relations Handbook
-
The Fashion Handbook
-
The Documentary Handbook
-
The Graphic Communication Handbook
-
The Radio Handbook
-
The Film Handbook
-
The Music Industry Handbook
-
The Magazines Handbook
-
The Sound Handbook
-
The Cyberspace Handbook
-
The Alternative Media Handbook
-
The Television Handbook
-
The Photography Handbook
-
The Newspapers Handbook
| SKU | Unavailable |
| ISBN 13 | 9780415243926 |
| ISBN 10 | 0415243920 |
| Title | The Advertising Handbook |
| Author | Sean Brierley |
| Series | Media Practice |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2001-11-22 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |