The Magazines Handbook by Jenny Mckay

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Summary

The Magazines Handbook is a comprehensive introduction to the magazine industry. Tracing the development of magazine publishing, McKay explores the business of magazines and the role of the magazine journalist.

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The Magazines Handbook by Jenny Mckay

The Magazines Handbook is a comprehensive introduction to the magazine industry. It traces the development of magazine publishing and explores the business of magazines and the role of the magazine journalist. Using examples from consumer magazines, trade journals, periodicals and specialist publications, Jenny McKay discusses the key jobs in the industry from sub-editor to fashion assistant and journalist through to publisher. Tom Ang, University of Westminster, Tim Holmes, Cardiff University, Anthony Richards, Lambeth College
SKU Unavailable
ISBN 13 9780415170352
ISBN 10 0415170354
Title The Magazines Handbook
Author Jenny Mckay
Series Media Practice
Condition Unavailable
Binding Type Paperback
Publisher Routledge
Year published 2000-08-31
Number of pages 288
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.