The Graphic Communication Handbook by Simon Downs
The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.
Features include:
- introductions that frame relevant debates
- case studies, examples and illustrations from a range of campaigns
- philosophical and technical explanations of topics and their importance.
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The Public Relations Handbook
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The Fashion Handbook
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The Documentary Handbook
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The Radio Handbook
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The Film Handbook
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The Music Industry Handbook
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The Magazines Handbook
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The Sound Handbook
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The Advertising Handbook
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The Cyberspace Handbook
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The Alternative Media Handbook
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The Television Handbook
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The Photography Handbook
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The Newspapers Handbook
| SKU | Unavailable |
| ISBN 13 | 9780415557382 |
| ISBN 10 | 0415557380 |
| Title | The Graphic Communication Handbook |
| Author | Simon Downs |
| Series | Media Practice |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2011-10-12 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |