The Business of Fashion by Leslie Davis Burns

The Business of Fashion by Leslie Davis Burns

“No other book compares…This is the book students reference during their four years at university.” – Tara Konya, Southern New Hampshire University, USA


Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain – from textiles to fashion brand production – as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice.

New to this Edition
· Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards
· Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products
· Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world
· A new Careers Glossary listing job titles and descriptions found throughout the fashion industry

The Business of Fashion STUDIO

Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary

No other book compares when introducing students to fashion retailingThis is the book students reference during their four years at university. It also works as an introduction to the other classes they will take in their major or minor, all while helping students learn about cross-functional teams in fashion retail. -- Tara Konya, Southern New Hampshire University, USA

Leslie Davis Burns is President, Responsible Global Fashion LLC and Professor Emerita, College of Business, Oregon State University, US.

Kathy K. Mullet is Associate Professor, College of Business, Oregon State University, US.

SKU	Unavailable
ISBN 13	9781501361005
ISBN 10	1501361007
Title	The Business of Fashion
Author	Leslie Davis Burns
Condition	Unavailable
Binding Type	Multiple-component retail product
Publisher	Bloomsbury Publishing PLC
Year published	2020-03-19
Number of pages	0
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.