Consumer Behavior by J Paul Peter

Name: Consumer Behavior
Brand: WoB
SKU: 9780073404769
Price: 4.39 USD
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Summary

Offers a look at consumer behavior in order to guide successful marketing activities. This book deals with the four major parts of the Wheel of Consumer Analysis such as: consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy.

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Consumer Behavior by J Paul Peter

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education. The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.

SKU	Unavailable
ISBN 13	9780073404769
ISBN 10	0073404764
Title	Consumer Behavior
Author	J Paul Peter
Condition	Unavailable
Binding Type	Hardback
Publisher	McGraw-Hill Education - Europe
Year published	2010-01-16
Number of pages	576
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable

Consumer Behavior by J Paul Peter

Summary

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