Creating the Customer-driven Library by American Library Association

Creating the Customer-driven Library by American Library Association

How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission-to broaden library use and increase relevance while serving community needs-libraries can improve customer service, looks, and functionality in ways that enhance its community mission. customer-friendly signs, catalogs, and interior spaces; Identify the unique needs of your library's community-then meet those needs; Create a step-by-step, customized promotion plan that communicates with your market; Find cost-effective ways to connect-from user-friendly Web sites to promotional brochures; Show customers what the library has to offer and entice them to give it a try; Libraries remain vitally important to the organizations and communities they serve. Using these outreach and marketing strategies, Woodward shows libraries how to Become better than a bookstore, even without a hefty budget.

"Libraries are focused not on making money but on making a difference.. What we as librarians have to offer is indeed precious. Because it can make a difference to so many people, we must do a better job of spreading the word. That is what this book is all about." - Jeannette Woodward"

SKU	Unavailable
ISBN 13	9780838908884
ISBN 10	0838908888
Title	Creating the Customer-driven Library
Author	American Library Association
Condition	Unavailable
Binding Type	Paperback
Publisher	American Library Association
Year published	2004-11-30
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.