D&AD by Dad

D&AD by Dad

In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isnt just indispensable for marketing writers, but for anyone who needs to win people over online, on paper, or in person.

The Copy Book convinced me that everyone in business should study the art of copywriting* Fortune.com *

D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based creative revolutionaries including David Bailey, Terence Donovan and Alan Fletcher, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry. The annual D&AD Awards—the industry’s biggest and best—rewards outstanding creativity, originality, technical excellence and innovation in design and advertising.

SKU	Unavailable
ISBN 13	9783836568524
ISBN 10	3836568527
Title	D&AD
Author	Dad
Series	Bibliotheca Universalis
Condition	Unavailable
Binding Type	Hardback
Publisher	Taschen GmbH
Year published	2018-03-16
Number of pages	544
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.