Dealing with Darwin by Geoffrey A Moore
You've read the headlines: industry after industry (airlines, automakers, drug companies, high tech) battered by globalization, deregulation, and commoditization. The Darwinian struggle to deliver profitable products and services keeps getting more brutal as competitive advantage gaps get narrower and narrower.
"has some interesting insights into global market trends" (EN Magazine, September 2006)
"The book offers a framework for companies to locate themselves on the lifecycle curve before they draw their innovation strategy." (Gulf Business, October 2006)
"…a good read for anyone who needs to recognise how to develop a competitive advantage through creative and innovative practices..." (Edge, November 2006)
"colourful, ambitious, thoughtful....provocative and credible enough to be worthy of Moore's famous predecessors." (Information Age, December 2006)
an unashamedly challenging book...but one worth the effort." (Manager, December 2006)
Geoffrey A. Moore is the author of four bestselling business books: Crossing the Chasm, Inside the Tornado, The Gorilla Game, and Living on the Fault Line. He is a managing director with TCG Advisors, a consulting firm specializing in strategy and business transformation services, and a venture partner with Mohr Davidow Ventures.
| SKU | Unavailable |
| ISBN 13 | 9781841127170 |
| ISBN 10 | 1841127175 |
| Title | Dealing with Darwin |
| Author | Geoffrey A Moore |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2006-05-05 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |