Entrepreneurial Vision by Susan E Reid

Entrepreneurial Vision by Susan E Reid

While many texts on entrepreneurship and biographies of great entrepreneurs and leaders talk about vision and its importance, few delve into what vision is, how it comes to be, and, how it can be more successfully developed.

Susan E. Reid is a retired Professor of Marketing and Entrepreneurship at the Williams School of Business, Bishop’s University. Her teaching and research interests lie at the intersection of marketing, innovation, and entrepreneurship, with an in-depth focus on the topic of vision. Susan has published in refereed journals including: Journal of Product Innovation Management, Industrial Marketing Management, Technological Forecasting and Social Change, R&D Management, Journal of Consumer Marketing, World Development, Business History, and International Journal of Technology Marketing. She has been associated to the Canada Research Chair on the Management of Technology; held grants through the Canadian Foundation for Innovation, SSHRC, FQRSC, FQRNT, and MELS; and has more than 25 years of experience working and consulting for the biopharma, nanotech, and aviation sectors. She has been a keynote speaker locally and internationally, including on the topic of the Power ofEntrepreneurial Vision, and was a contributor to Forbes.com. In 2019, she won the Business Division Teaching Award at Bishop’s University and the 2019 Dean’s Award for Distinguished Contributions to Scholarly Activity and Research. She, along with her husband and co-author Charles, is the co-founder of Domaine Pinnacle, a pioneering Canadian producer of craft ciders and spirits.

Susan holds a Bachelor of Science degree from Queen’s University, an MBA from McGill University, and a PhD from Concordia University’s John Molson School of Business.

Charles B. Crawford is an experienced entrepreneur who has spearheaded the start-up, launch, and development of several high-growth companies. He, along with his wife and co-author Susan, is a co-founder of Domaine Pinnacle, a family-owned apple farm that they built into an award winning producer of ice cider and craft spirits, sold in over 60 countries worldwide. Prior to co-founding Domaine Pinnacle, he worked forseveral multi-national companies and was a consultant and entrepreneur with experience in the technology, communications, airline, pharmaceutical, and consumer products industries. He is currently an associate professor at the Université de Sherbrooke, where he teaches entrepreneurship. He is actively involved in several non-profit organizations providing mentoring and incubation services to XVIII aspiring young entrepreneurs. His research focuses on entrepreneurial teams, ecosystems, and strategic alliances.

Charles holds a Bachelor of Science degree from Concordia University, an MBA from The Ivey School of Business (Western), and a Doctorate in Business Administration from Athabasca University.

SKU	Unavailable
ISBN 13	9783030778026
ISBN 10	3030778029
Title	Entrepreneurial Vision
Author	Susan E Reid
Series	Classroom Companion: Business
Condition	Unavailable
Binding Type	Hardback
Publisher	Springer Nature Switzerland AG
Year published	2022-06-29
Number of pages	411
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.