Research Methods and Data Analysis for Business Decisions by James E Sallis
This introductory textbook presents research methods and data analysis tools in non-technical language.-
Entrepreneurial Vision
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Liquidity, Markets and Trading in Action
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Introduction to Digital Economics
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Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
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Text Analytics in Marketing
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Introduction to Supply Chain Digital Twins and AI
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Analyse, Ideate and Grow
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Sustainable Marketing
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Test Bias in Employment Selection Testing
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Introduction to Supply Chain Resilience and Viability
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Security Analysis and Portfolio Management
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Corporate Valuation
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Aviation Systems
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Data Science for Entrepreneurship
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Strategic Management
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Strategic Brand Management for Small Businesses
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Vending Retail Marketing
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Introduction to Operations and Supply Chain Simulation with AnyLogic
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Business Research Methodology
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Cause-Related Marketing
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Introduction to Supply Chain Analytics
James Sallis is a Professor at the Department of Business Studies at Uppsala University, Sweden. He teaches marketing, research methods, and statistics in the undergraduate, graduate, and executive education programs. He is statistical advisor for the department's faculty and students and is a frequent guest lecturer at business schools worldwide.
Geir Gripsrud is Professor Emeritus at the Department of Marketing at BI Norwegian Business School in Oslo, Norway, where he has acted as Dean of both Bachelor and Master Programs. An experienced teacher of marketing, marketing research, distribution channels, and international marketing, he is a co-author of widely used Norwegian textbooks on Research Methods as well as on Distribution Channels and Supply Chains.
Ulf H. Olsson is a Professor at the Department of Economics at BI Norwegian Business School in Oslo, Norway. He has held the position as Provost with responsibility for research and academic resources. Working mainly on structural equation modeling, statistical modeling and psychometrics, he has published research articles in leading statistics and psychometric journals and has also authored textbooks on statistics and mathematics.
Ragnhild Silkoset is a Professor of Marketing at BI Norwegian Business School in Oslo, Norway. She has held the position as the Head of the Department of Marketing, as well as Dean for the Executive Programs. Her areas of interest include marketing, marketing research, pricing strategy, network analysis and blockchain technology.
| SKU | Unavailable |
| ISBN 13 | 9783030844202 |
| ISBN 10 | 303084420X |
| Title | Research Methods and Data Analysis for Business Decisions |
| Author | James E Sallis |
| Series | Classroom Companion: Business |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Springer Nature Switzerland AG |
| Year published | 2021-10-31 |
| Number of pages | 258 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |