Handbook of Service Science by Paul P Maglio

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Summary

As the service sector expands, a new science of service is emerging, one that is dedicated to encouraging service innovation. This handbook takes the first major steps to clarifying the definition, role, and future of this nascent field.

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Handbook of Service Science by Paul P Maglio

As the service sector expands, a new science of service is emerging, one that is dedicated to encouraging service innovation. This handbook takes the first major steps to clarifying the definition, role, and future of this nascent field.

From the reviews:

“This handbook can be considered as an ultimate handbook of service research that one should read and have… this is an easy-to-read book that provides a rich set of both strong theoretical background and industry evidence of the relatively new and dynamically emerging approach of SSMED for studying service. … the book is ideal to both new and mature researchers in the field of service research. … a useful reading for researchers, academics, and professionals involved and interested in service research.” (Marianna Sigala, Journal of Consumer Marketing, Vol. 28 (5), 2011)
SKU Unavailable
ISBN 13 9781441916273
ISBN 10 144191627X
Title Handbook of Service Science
Author Paul P Maglio
Series Service Science: Research And Innovations In The Service Economy
Condition Unavailable
Binding Type Hardback
Publisher Springer-Verlag New York Inc.
Year published 2010-05-04
Number of pages 758
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.