Service Design and Delivery by Mairi Macintyre

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Summary

While the book is primarily intended as a text for advanced-level courses in service design and delivery, it also contains theoretical and practical knowledge beneficial to both practitioners in the service sector and those in manufacturing contemplating moving towards service delivery.

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Service Design and Delivery by Mairi Macintyre

While the book is primarily intended as a text for advanced-level courses in service design and delivery, it also contains theoretical and practical knowledge beneficial to both practitioners in the service sector and those in manufacturing contemplating moving towards service delivery.

From the reviews:

“This book is for … organization that wants to design customer-centric service delivery… This book moves to a new level, describing in detail the elements of the emerging discipline of service science. It is an outstanding contribution to the field, and should be required reading for marketing and operations leaders for organizations.” (Ernest Hughes, ACM Computing Reviews, June, 2011)

SKU Unavailable
ISBN 13 9781461428565
ISBN 10 1461428564
Title Service Design and Delivery
Author Mairi Macintyre
Series Service Science: Research And Innovations In The Service Economy
Condition Unavailable
Binding Type Paperback
Publisher Springer-Verlag New York Inc.
Year published 2013-05-28
Number of pages 170
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.