Sprint
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Sprint by Jake Knapp
From three design partners at Google Ventures, a unique five-day process for going from problem to prototype.The companies that Google Ventures invest in face big questions every day: Where s the most important place to focus your effort, and how do you start? What will your ideas look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution to a problem? Business owners and investors want their companies and the people who lead them to be equipped to answer these questions and quickly. And now there s a sure-fire way to solve their problems and test solutions: the sprint.
While working at Google, designer Jake Knapp created a unique problem-solving method that he coined a design sprint a five-day process to help companies answer crucial questions. His sprints were used in the development of everything from Gmail to Google X to Chrome. When he moved to Google Ventures, he joined Braden Kowitz and John Zeratsky, both designers and partners there who have worked on numerous products, including the YouTube redesign. Together Knapp, Zeratsky, and Kowitz have run over 100 sprints with their portfolio companies, inside Google and in others companies or environments who have sought their help. They ve seen firsthand how sprints can overcome challenges in all kinds of companies: healthcare, fitness, finance, retailers, and more.
A practical guide to answering business questions, Sprint is a book for groups of any size, from small startups to Fortune 100s, from teachers and PTAs to nonprofits and public institutions. It s for anyone with a big opportunity, problem, or idea who needs to get answers today.
Jake Knapp and John Zeratsky are obsessed with the idea of redesigning time. They're the authors of the New York Times bestseller Sprint and the creators of Time Dorks, a popular newsletter about experiments in time management. Jake spent 10 years at Google and Google Ventures, where he created the design sprint process. He has since run more than 150 sprints with companies including Nest, Slack, 23andMe, and Flatiron Health. He lives in San Francisco with his wife and sons. John has written for the Wall Street Journal, Time, Harvard Business Review, Wired, Fast Company, and many more publications. For nearly fifteen years, he was a designer at technology companies, including YouTube and Google Ventures. Originally from Wisconsin, John and his wife now live aboard their sailboat, Pineapple.
| SKU | Unavailable |
| ISBN 13 | 9781501121746 |
| ISBN 10 | 150112174X |
| Title | Sprint |
| Author | Jake Knapp |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Simon & Schuster |
| Year published | 2016-03-08 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |