Surveys That Work by Caroline Jarrett

Surveys That Work by Caroline Jarrett

Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error--a key concept in survey methodology. If you are conducting a survey, this book is a must-have.

Steve Krug is a well-known usability expert who has discreetly worked with firms such as Apple, Netscape, AOL, BarnesandNoble.com, Excite@Home, and Circle.com for years. Don't make me think about it!