Tested Advertising Methods by Caples

Name: Tested Advertising Methods
Brand: WoB
SKU: 9780130957016
Price: 10.0 USD
Availability: InStock

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Summary

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

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Tested Advertising Methods by Caples

During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.

SKU	Unavailable
ISBN 13	9780130957016
ISBN 10	0130957011
Title	Tested Advertising Methods
Author	Caples
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education (US)
Year published	1998-07-17
Number of pages	304
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable

Tested Advertising Methods by Caples

Summary

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