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Why We Evaluate by Gregory R Maio

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Summary

This edited volume offers engaging summaries on the latest research on attitude function from the leaders in the field. Topics include attitude functions, persuasion, individual-differences approaches, the role of motivation,and the practical implication

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Why We Evaluate by Gregory R Maio

This text features recent research on attitude function, contributed by leaders in the field. Examining the psychological motivations underlying people's attitudes as well as why people form attitudes, it presents empirical research describing theoretical perspectives and practical applications.
Gregory R. Maio (Edited by) ,  James M. Olson (Edited by)
SKU Unavailable
ISBN 13 9780805827705
ISBN 10 0805827706
Title Why We Evaluate
Author Gregory R Maio
Condition Unavailable
Binding Type Hardback
Publisher Psychology Press
Year published 1999-11-01
Number of pages 480
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.