Strategic Management in the Hospitality Industry by Michael D. Olsen

Strategic Management in the Hospitality Industry by Michael D. Olsen

£23.93

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Description

Details

For courses in Strategic Management or Policy in Hospitality Programs. Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.

Additional Information

Additional Information

SKU GOR002773882
Title Strategic Management in the Hospitality Industry
Author By (author) Michael D. Olsen
Condition VERYGOOD
Binding Type Paperback
Publisher Pearson Education (US)
Year Published 2007
Number of Pages 384
ISBN 10 0131196626
ISBN 13 9780131196629
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No
Description

Details

For courses in Strategic Management or Policy in Hospitality Programs. Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.
Additional Information

Additional Information

SKU GOR002773882
Title Strategic Management in the Hospitality Industry
Author By (author) Michael D. Olsen
Condition VERYGOOD
Binding Type Paperback
Publisher Pearson Education (US)
Year Published 2007
Number of Pages 384
ISBN 10 0131196626
ISBN 13 9780131196629
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No