While the world evaporates into the digital, the anachronistic Polaroid snapshot dominates media and advertising. The recent sale of the photography collection owned by Polaroids inventor Edwin Land to the Viennese photography museum WestLicht marks an art-market trend toward the analog. Beginning in the sixties, Polaroid supplied artists around the world, from Ansel Adams to Andy Warhol, with each one of the imperiums latest products. In return, 4,400 works by 800 photographers found their way into the companys International Collection at their European headquarters near Frankfurt am Main. In 2008, when the last instant film factory was rescued from demolition by the company Impossible, the founders commitment to collecting could be carried on as well. This publication features selected Polaroid masterpieces and new Impossible instant photography by contemporary artists such as Stefanie Schneider and Nobuyoshi Araki.