Name: Crash Course in Creativity von Brian Clegg
SKU: 9780749438333
Price: 5.39 EUR
Availability: InStock

Crash Course in Creativity Zusammenfassung

Crash Course in Creativity Brian Clegg

An easy-to-use work of improving creativity - fast. After an exploration of the key skills that will help you to nurture creativity, the course itself consists of a programme of 150 exercises and techniques to help you to develop your creativity either alone or as part of a group. Targeted reading ensures that the practical exercises are backed up with expert knowledge. This dynamic personal development programme is split into 30 units, all designed to be completed in your spare time in one week. Alternatively, if you are under pressure to get results, a whole unit can be fitted in within a day. The final section provides a refresher course that pulls together key learning points, ideas for further reading, and detailed tables that will help you to select the right creativity techniques to use in specific situations.

Über Brian Clegg

Brian Clegg is a journalist and creativity consultant. He is a well known writer both in traditional media and on the World Wide Web. He worked at British Airways for 17 years. In 1984 became one of the airline's first PC programmers. While at BA he developed a considerable interest in business creativity. Brian left the airline to established himself as a freelance writer and set up Creativity Unleashed Limited (www.cul.co.uk), a company specialising in consultancy on business creativity and computer usability. He is a regular contributor to PC Week, Personal Computer World, Computer Weekly and the internet-based magazine, V3. and consultant. He can be contacted on email at [email protected] Recent books have included Instant Time Management (Kogan Page) and an exploration of mankind's enduring fascination with light: Light Years. Paul Birch is a change and creativity consultant and trainer. One of his previous roles was that of 'Corporate Jester' at British Airways -- an internal consultant who challenges and provokes at all levels of the organisation. A well-known author, he has also written Instant Leadership and co-authored Instant Teamwork and Instant Creativity in the Kogan Page Instant series.

Inhaltsverzeichnis

Introduction 1 Getting the basics Why creativity? Creativity primer Culture Techniques Personal development Mental energy Fun 2 Work plan Introducing the course Checklist 3 The course Unit 1: A taster 1.1 Exercise/Technique: Surveying your mind 1.2 Technique: Knots 1.3 Exercise/Technique: Random picture 1.4 Exercise: Life saver 1.5 Technique: Ideas to get you fired Unit 2: Getting to know you -- loosening up a new group 2.1 Technique: This is my friend 2.2 Technique: Tower of Babel 2.3 Exercise: Twisters 2.4 Technique: Follow my leader 2.5 Technique: True and false Unit 3: Clarifying the problem -- just what are you trying to do? 3.1 Exercise/Technique: Compass 3.2 Technique: Obstacle map 3.3 Exercise: Water into wine 3.4 Technique: Destination 3.5 Exercise/Technique: Chunks and breaks Unit 4: Challenging assumptions -- thinking differently about a problem to understand it better 4.1 Exercise/Technique: Do nothing 4.2 Technique: Up and down 4.3 Exercise: Round the world 4.4 Technique: Time slices 4.5 Exercise: Questioning everything Unit 5: Good vibrations -- positive thinking 5.1 Exercise/Technique: Altered states 5.2 Technique: Yes! 5.3 Technique: Circle of energy 5.4 Exercise: Pub quiz 5.5 Technique: Beam me up Unit 6: New 'how to's -- getting different cuts at the problem 6.1 Exercise/Technique: Excellence 6.2 Technique: Restatement 6.3 Exercise/Technique: Versatile coat hangers 6.4 Technique: Mud slinging 6.5 Exercise: Going down Unit 7: Incremental creativity -- step change techniques 7.1 Exercise/Technique: The level chain 7.2 Exercise/Technique: Car and goats 7.3 Technique: Attributes 7.4 Exercise/Technique: Found story 7.5 Exercise/Technique: Technical creativity Unit 8: Distortion -- idea generation techniques that modify the nature of the problem 8.1 Technique: Challenging assumptions 8.2 Exercise/Technique: Distortion 8.3 Exercise: Birthday bonanza 8.4 Technique: Reversal 8.5 Technique: Size matters Unit 9: Pure energy -- injecting oomph 9.1 Technique: Spoon and string 9.2 Technique: Piggyback plus 9.3 Exercise: Get another life 9.4 Technique: Sit on my lap 9.5 Technique: The paperclip race Unit 10: Seeking knowledge -- building a personal knowledge base to feed creativity 10.1 Technique: Broken CD 10.2 Exercise: Sense and sensibility 10.3 Exercise/Technique: The little black book 10.4 Exercise: All that glisters 10.5 Exercise: Programmed thought Unit 11: Seeing it differently -- looking at solutions through different eyes 11.1 Technique: Fantasy 11.2 Technique: Someone else's view 11.3 Exercise: Get a laugh 11.4 Technique: Metaphor 11.5 Exercise: No time to read Unit 12: A swift kick -- random stimuli to generate a new starting point 12.1 Technique: Random word 12.2 Exercise/Technique: Cool site 12.3 Technique: Found objects 12.4 Technique: Quotations 12.5 Exercise: An excellent mistake Unit 13: Looking somewhere else -- taking a look beyond the obvious 13.1 Technique: It's a steal 13.2 Exercise/Technique: Inside view 13.3 Technique: Evil genius 13.4 Exercise: School daze 13.5 Technique: Morphology Unit 14: Simple fun -- laughter makers 14.1 Technique: Row of eyes 14.2 Technique: I am and I know 14.3 Technique: Makeover 14.4 Technique: Steeplechase 14.5 Technique: Giants, witches and dwarves Unit 15: Breakdown -- techniques that break down a problem into components 15.1 Technique: Components 15.2 Technique: Substitute 15.3 Exercise: Different views 15.4 Technique: Been there before 15.5 Exercise/Technique: Long division Unit 16: Touchy-feely -- generating ideas using right-brain activities 16.1 Exercise/Technique: Set it to music 16.2 Exercise/Technique: Da Vinci Scribbles 16.3 Technique: Touch me, feel me 16.4 Technique: Draw it 16.5 Technique: Squirrel box Unit 17: Natural input -- using nature and science as tools to generate ideas 17.1 Technique: Frontiers 17.2 Exercise: Leaf mould 17.3 Technique: Auntie gravity 17.4 Exercise: The thrill factor 17.5 Technique: It's only natural Unit 18: Memories are made of this -- memory techniques 18.1 Exercise/Technique: Extremes 18.2 Technique: Story chains 18.3 Technique: Take a note 18.4 Exercise/Technique: Number rhymes 18.5 Exercise: Strengthening your ghosts Unit 19: Strange translations -- generating ideas from misunderstanding 19.1 Technique: It's silly 19.2 Exercise: Cloak and dagger 19.3 Technique: Lost in translation 19.4 Technique: They're winning 19.5 Exercise: Spinning knowledge Unit 20: Creative comms -- stimulating new approaches by forcing different modes of communication 20.1 Technique: In the dark 20.2 Technique: Out for the count 20.3 Technique: Buy me 20.4 Technique: Blindfold birthday 20.5 Technique: Lego' Construction Unit 21: Going green -- environmental techniques to enhance creativity 21.1 Exercise/Technique: Something completely different 21.2 Technique: Unconscious creativity 21.3 Exercise/Technique: Go gallery 21.4 Technique: Game theory 21.5 Technique: Snapshots Unit 22: Spatial thinking -- right-brain group sessions 22.1 Exercise/Technique: The magic tunnel 22.2 Technique: Handcuffs 22.3 Exercise: Quick on the draw 22.4 Technique: Towering 22.5 Technique: Plane sailing Unit 23: Selection techniques -- which idea is best? 23.1 Technique: The GBP100 bid 23.2 Technique: SWOT 23.3 Exercise: Material gains 23.4 Exercise/Technique: Basic option evaluation 23.5 Exercise/Technique: Sophisticated option evaluation Unit 24: Changing group dynamics -- more energy and fun 24.1 Exercise/Technique: You're an animal 24.2 Technique: Bursting with energy 24.3 Technique: On the square 24.4 Technique: Magic carpet 24.5 Technique: Peer groups Unit 25: Refinement techniques -- polishing up your ideas 25.1 Technique: Signposts 25.2 Technique: Hazard markers 25.3 Exercise: Horse whispers 25.4 Technique: Second-best solution 25.5 Exercise/Technique: Stakeholders Unit 26: Knowledge expansion -- more techniques to help personal knowledge management 26.1 Exercise: On the box 26.2 Exercise/Technique: Category magic 26.3 Exercise: Doing and knowing 26.4 Exercise: Fact quest 26.5 Exercise: Binning paper Unit 27: Spock rules -- logic exercises to challenge the brain 27.1 Technique: One spare square 27.2 Technique: Contract fishing 27.3 Exercise/Technique: Ands 27.4 Technique: Rules rule 27.5 Exercise/Technique: Racing demon Unit 28: Making it happen -- techniques to expedite implementation 28.1 Technique: Planning for selling 28.2 Technique: Planning for implementation 28.3 Exercise: Story time 28.4 Exercise/Technique: The top ten list 28.5 Exercise: Scribbling Unit 29: Right-brain teamwork -- more exercises to encourage groups to engage the right brain 29.1 Technique: The wrong drawing 29.2 Technique: Abstract drawing 29.3 Exercise/Technique: PR from Hell 29.4 Technique: Passing the buck 29.5 Technique: Fontastic Unit 30: Mental workout -- personal creativity exercises 30.1 Exercise: Metaphorically speaking 30.2 Exercise: Holistic awareness 30.3 Exercise: On the edge 30.4 Exercise: Muddled model 30.5 Exercise: Rapt concentration 4 Review Pulling it together Collected reading list Appendix Random words People for 'Someone else's view' Techniques with high Culture ratings Techniques with high Techniques ratings Techniques with high Personal development ratings Techniques with high Mental energy ratings Techniques with high Fun ratings Techniques suited to stage 1 -- understanding the problem Techniques suited to stage 2 -- generating ideas Techniques suited to stage 3 -- selection and refinement Techniques suited to stage 4 -- planning for selling and implementation Index

Zusätzliche Informationen

Sku

GOR002689355

ISBN 13

9780749438333

ISBN 10

0749438339

Titel

Crash Course in Creativity Brian Clegg

Autor

Brian Clegg

Zustand

Gebraucht - Sehr Gut

Bindung

Broschiert

Verlag

Kogan Page Ltd

Datum

20020830

Anzahl der Seiten

253

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.