This little book was both a pleasure to read and offered some very practical advice in the form of a modern day fable. ( Oliver Starr, Editor, Getting Things Done Times ) Are you a master of juggling e-mail, voice mail, cell-phone calls and the like? No, you're not, says this slim fable-cum-manifesto against multitasking. The author, a business coach, gently ridicules the idea that anyone can concentrate on two things at the same time. ( Andrea Sachs, Senior Reporter, Time Magazine , November 2, 2008) This simple yet powerful book shows clearly why multitasking is, in fact, a lie that wastes time and costs money. Far from being efficient, multitasking actually damages productivity and relationships at work and at home. ( businessskillbooks . blogspot.com , November 24, 2008) I applaud Crenshaw for taking on a popular buzzword and small-scale plague not only in business life, but also our day-to-day world. Multitasking is indeed a myth. I would be tempted to be more vigorous in my rhetoric and say that multitasking is a fraud and a thief. ( businesscoach.us.com , November 24, 2008) Crenshaw's on a mission to reduce distractions, interruptions, and fire-fighting at work, and create environments that let employees see through tasks with their full attention before moving onto the next thing. ( blumerlamotte.blogspot.com , October 13, 2008)
