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The Strategic Designer David Holston

The Strategic Designer von David Holston

The Strategic Designer David Holston


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Zusammenfassung

How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? This title shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency and enhance their creativity.

The Strategic Designer Zusammenfassung

The Strategic Designer: Tools & Techniques for Managing the Design Process David Holston

The design profession has been asking itself some important questions lately. How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency and enhance their creativity.

Über David Holston

With over 20 years experience in design management, David Holston has worked in a variety of organisations including higher education, fortune 50 companies and small start-ups. Currently, Holston is the Director of Design at the nations second largest university, The University of Texas at Austin, where he is responsible for the development and management of the university's brand positioning, brand identity and marketing communications.

Zusätzliche Informationen

GOR013483450
9781600617997
1600617999
The Strategic Designer: Tools & Techniques for Managing the Design Process David Holston
Gebraucht - Gut
Broschiert
F&W Publications Inc
20110428
304
N/A
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