Mein Konto
Login Anmeldung
Alles
Warenkorb
Neuesten Trends
Belletristik
Sachbücher
Kinderbücher
Seltene Bücher
Musik
DVD & Blu-Ray
Kategorie
Wunschlisten
Warenkorb
Alles
Kostenloser Versand
Trustpilot
Unsere Operationen sind klimaneutral

Principles of Marketing Frances Brassington

Principles of Marketing von Frances Brassington

Principles of Marketing Frances Brassington

€8.39
Zustand - Sehr Gut
Nur noch 3
Sehr Gut

Zusammenfassung

An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.

Principles of Marketing Zusammenfassung

Principles of Marketing Frances Brassington

Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students - leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.

Inhaltsverzeichnis

Part I- Marketing And Its Environment 1. Marketing dynamics 2. The European marketing environment Part II- Customers and Markets 3. Consumer behaviour 4. B2B buying behaviour 5. Segmenting markets 6. Marketing information and research Part III- Product 7. Anatomy of a product 8. Product management 9. New product development Part IV-Price 10. Pricing, context and concepts 11. Pricing strategies Part V- Place 12. Marketing channels and logistics 13. Retailers and wholesalers Part VI- Promotion 14. Integrated marketing communication 15. Advertising 16. Sales promotion 17. Personal selling and sales management 18. Direct marketing and exhibitions 19. Public relations and sponsorship Part VII-Marketing Management 20. Strategic Marketing 21. Marketing planning, management and control 22. Services and non-profit marketing 23. International marketing 24. E-marketing and new media

Zusätzliche Informationen

GOR001810752
9780273695592
0273695592
Principles of Marketing Frances Brassington
Frances Brassington
Gebraucht - Sehr Gut
Broschiert
Pearson Education Limited
20060727
1296
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.