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Social Network Analysis for Startups Maksim Tsvetovat

Social Network Analysis for Startups von Maksim Tsvetovat

Social Network Analysis for Startups Maksim Tsvetovat


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Zusammenfassung

SNA techniques are derived from sociological and social-psychological theories and take into account the whole network (or, in case of very large networks such as Twitter -- a large segment of the network).

Social Network Analysis for Startups Zusammenfassung

Social Network Analysis for Startups Maksim Tsvetovat

SNA techniques are derived from sociological and social-psychological theories and take into account the whole network (or, in case of very large networks such as Twitter -- a large segment of the network). Thus, we may arrive at results that may seem counter-intuitive -- e.g. that Jusin Bieber (7.5 mil. followers) and Lady Gaga (7.2 mil. followers) have relatively little actual influence despite their celebrity status -- while a middle-of-the-road blogger with 30K followers is able to generate tweets that go viral and result in millions of impressions. O'Reilly's Mining Social Media and Programming Collective Intelligence books are an excellent start for people inteseted in SNA. This book builds on these books' foundations to teach a new, pragmatic, way of doing SNA. I would like to write a book that links theory (why is this important?, how do various concepts interact?, how do I interpret quantitative results?) and practice -- gathering, analyzing and visualizing data using Python and other open-source tools.

Über Maksim Tsvetovat

Maksim Tsvetovat is an interdisciplinary scientist, a software engineer, and a jazz musician. He has received his doctorate from Carnegie Mellon University in the field of Computation, Organizations and Society, concentrating on computational modeling of evolution of social networks, diffusion of information and attitudes, and emergence of collective intelligence. Currently, he teaches social network analysis at George Mason University. He is also a co-founder of DeepMile Networks, a startup company concentrating on mapping influence in social media. Maksim also teaches executive seminars in social network analysis, including Social Networks for Startups and Understanding Social Media for Decisionmakers. Alex Kouznetsov is an open-source software developer. He has developed a number of social network analysis tools for the industry, from large-scale data collection to online analysis and presentation tools.

Zusätzliche Informationen

GOR013380673
9781449306465
1449306462
Social Network Analysis for Startups Maksim Tsvetovat
Gebraucht - Wie Neu
Broschiert
O'Reilly Media
20111108
190
N/A
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