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Focus Groups Richard A. Krueger

Focus Groups von Richard A. Krueger

Focus Groups Richard A. Krueger

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Focus Groups Zusammenfassung

Focus Groups: A Practical Guide for Applied Research Richard A. Krueger

`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit' - British Journal of Education Technology

The Third Edition of the `standard' for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.

Focus Groups Bewertungen

Richard Krueger and Mary Anne Casey have prepared a detailed, step-by-step roadmap of how to design, prepare for, implement, analyze, and report on focus groups. They give detailed discussions of issues to consider, tips, and warnings to help prepare for the expected and unexpected. The book informs the novice focus group user and provides insight for the seasoned focus group practitioner.

-- Judith Berkowitz

This book is packed with sound advice and detailed approaches, making this method a success. . . If you are even thinking about doing any kind of group interview, this is the place to start.

* Nursing Times *

We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . . When used appropriately, the process improves listening and the results can be used to benefit people who shared the information. And people go away feeling good about having been heard.

-- Richard A. Krueger & Mary Anne Casey * From Preface *

Über Richard A. Krueger

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you've seen him there. Mary Anne Casey is an evaluator, writer, and teacher. She has been an evaluation consultant at the international, national, state, and local levels on topics relating to health, public policy, community development, agriculture, and the environment. Mary Anne has had the privilege of asking questions and listening, and the challenge of providing useful, enlightening results to clients. She relishes analysis and finding just the right way to convey what people have shared. She weaves the lessons she has learned into her work, her writing on focus group interviewing, and her teaching at the University of Minnesota, University of South Florida, and University of Michigan. Mary Anne previously worked for the W.K. Kellogg Foundation and the state of Minnesota. She received her PhD from the University of Minnesota. She gets her best insights while in the shower or on long walks.

Inhaltsverzeichnis

Overview of Focus Groups Planning the Focus Group Study Developing a Questioning Route Participants in a Focus Group Moderating Skills Analyzing Focus Group Results Reporting Styles of Focus Group Research Adapting Focus Groups to Audiences and Environments Modifications of Focus Groups Answering Questions about the Quality of Focus Group Research

Zusätzliche Informationen

GOR002161878
9780761920717
0761920714
Focus Groups: A Practical Guide for Applied Research Richard A. Krueger
Richard A. Krueger
Gebraucht - Sehr Gut
Broschiert
SAGE Publications Inc
20000609
320
N/A
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