The Data-driven Organization by Jonas Rashedi

The Data-driven Organization by Jonas Rashedi

Data has become an indispensable success factor for every company. However, the road towards a data-driven organization is paved with numerous challenges. This book presents a process model for the path to a data-driven company and provides recommendations for the design of all relevant fields of action: Which structures need to be created? Which systems and processes have proven beneficial? How can the quality of the data be ensured and what requirements exist for a data-driven organization in the areas of governance and communication? And last but not least: How can employees be brought along on the journey and what implications does the data-driven organization have for our corporate culture? The book presents an orientation and action framework for the strategic and operational design of a data-driven organization and is valuable for managers who are involved in data management in companies and organizations.

Jonas Rashedi ist Experte für datengetriebenes Marketing. Vor seiner aktuellen Tätigkeit als Head of Data Intelligence & Technologies eines international tätigen Einzelhandelsunternehmen begleitete er mit seiner Beratungsgesellschaft zahlreiche Unternehmen bei der Einführung eines datengetriebenen Marketings.

SKU	Unavailable
ISBN 13	9783031206030
ISBN 10	3031206037
Title	The Data-driven Organization
Author	Jonas Rashedi
Series	Business Guides On The Go
Condition	Unavailable
Binding Type	Hardback
Publisher	Springer International Publishing AG
Year published	2022-12-12
Number of pages	119
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.