Fandom Analytics by Michael Lewis

Fandom Analytics by Michael Lewis

The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role.

Michael Lewis is Professor of Marketing and Director of the Emory Marketing Analytics Center at the Goizueta Business School, Emory University (Atlanta, GA, USA). Professor Lewis’s work focuses on the intersection of sports analytics and sports marketing. He studies issues ranging from player performance analytics to brand equity in sports. The foundation for Professor Lewis’ work is a deep background in statistics and optimization. These tools provide a data-driven approach to measurement and decision-making. This approach makes Professor Lewis a unique expert on fandom as his work addresses the complete process from success on the field to success at the box office. He has published work related to loyalty programs, customer lifetime value, and dynamic pricing in addition to sports topics.

SKU	Unavailable
ISBN 13	9783031659249
ISBN 10	3031659244
Title	Fandom Analytics
Author	Michael Lewis
Series	Business Guides On The Go
Condition	Unavailable
Binding Type	Hardback
Publisher	Springer International Publishing AG
Year published	2024-08-31
Number of pages	260
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.