The Pricing Compass by Jan Y Yang
This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage.-
The New Professional Service Firm
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Navigating AI in the Workplace
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Data-driven Decision-making for Product Managers
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Fandom Analytics
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Management of Political Risks
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Pricing Is Human
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Minimalistic Consumer Behavior
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The Viable Supply Chain
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Sales Enablement
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Private Equity in Germany
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Trustworthy Artificial Intelligence Implementation
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Taoist Principles and Practices in Management
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Conflicts and Conflict Dynamics in Business Families
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Guiding Transformation
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Consulting Governance
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The Sweet Spot of Legitimacy
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Decentralized Finance (DeFi)
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Creating a Customer Experience-Centric Startup
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Automotive Disruption and the Urban Mobility Revolution
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Leadership in New Working Environments
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Setting Goals with LEGO® SERIOUS PLAY®
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Trend Management
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Digital Advertising in the Post-cookie Era
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Mastering Consensus
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Winning the Advertising Game
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Passion and Profit
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A Quest for Projects with Scarce Resources
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A Start-Up's Definitive Guide to Failure
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Neo-Innovation
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Sales on the Go
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Essentials of Investment and Risk Analysis
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Agile in ISO 9001
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The Data-driven Organization
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Healthcare Management Engineering In Action
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Managing a Hospital
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Successful Career Strategy
Dr. Jan Y. Yang is the Senior Managing Director of Simon-Kucher & Partners’ China Desk, where he oversees business development and project execution related to the firm’s China business. He is an expert on monetization strategies and price management for B2B and B2C alike. He has developed pricing strategies and supported the implementation of pricing transformation for numerous clients in various markets with a focus on China. Dr. Yang holds a Ph.D. degree in management as well as an MBA degree from WHU - Otto Beisheim School of Management in Germany. Apart from his consulting work, he teaches courses on 'Hidden Champions and Pricing Strategy' for entrepreneurs, executives, and business students at leading institutions such as Tsinghua University (China) and Cheung Kong Graduate School of Business (China), among other institutions. He is the author of the book The Pricing Puzzle (2020).
| SKU | Unavailable |
| ISBN 13 | 9783031520624 |
| ISBN 10 | 3031520629 |
| Title | The Pricing Compass |
| Author | Jan Y Yang |
| Series | Business Guides On The Go |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Springer International Publishing AG |
| Year published | 2025-02-28 |
| Number of pages | 145 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |