Evaluating Public Relations by Tom Watson

Name: Evaluating Public Relations
Brand: WoB
SKU: 9780749449797
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Evaluating Public Relations by Tom Watson

This is a best practice guide to public relations planning, research & evaluation

"Watson and Noble explore the strategy behind assessing PR, with examples of what works from around the world" * Supply Management *
"An excellent overview of the current status of PR evaluation... a welcome and needed addition to the public relations literature." * Professor Philip Kitchen, Chair in Strategic Marketing, Hull University Business School *

Paul Noble is an independent trainer, consultant and academic, now teaching at the CIPR. He is an CIPR approved trainer, e-learning specialist, CIPR diploma course leader and non-executive director of a public relations consultancy. He has more than 25 years' experience in senior roles across a range of environments.

Dr Tom Watson is Reader in communications at The Media School at Bournemouth University. He was formerly Associate Professor & Head of the School of Communication at Charles Sturt University in Australia and was chairman of the UK's Public Relations Consultants Association from 2000-2002.

SKU	Unavailable
ISBN 13	9780749449797
ISBN 10	0749449799
Title	Evaluating Public Relations
Author	Tom Watson
Series	Pr In Practice
Condition	Unavailable
Binding Type	Paperback
Publisher	Kogan Page Ltd
Year published	2007-10-03
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable

Evaluating Public Relations by Tom Watson

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