Emerging Markets by Nenad Pacek

Emerging Markets by Nenad Pacek

Business opportunities in China, Russia, East Asia and Eastern Europe, including Turkey, offer increasing rewards if you get it right - and disaster if you get it wrong. Using the real experiences of companies wherever possible to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them. It will serve as a guide on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies. It looks at: . Why successful companies often fail in emerging markets. The need to manage expectations and for thoroughness. Assessing political risk and the economic environment. Getting the corporate structure right. Issues concerning acquisitions and joint ventures. Making the most of tax and other incentives. Market research challenges and marketing dilemmas. Reaching the local market. Human resources - myths and realities. Ethical issues and corporate social responsibility

Daniel Thorniley and Nenad Pacek run the Economist Corporate Network, which advises companies around the world, including Procter & Gamble, IBM and Kellogg on their emerging market activities.

SKU	Unavailable
ISBN 13	9781861978431
ISBN 10	186197843X
Title	Emerging Markets
Author	Nenad Pacek
Series	Economist Ser
Condition	Unavailable
Binding Type	Hardback
Publisher	Profile Books Ltd
Year published	2007-07-19
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.