Positioning by Al Ries
Between 1918 and 1921 an estimated 100,000 Jewish people were killed, maimed or tortured in pogroms in Ukraine. Hundreds of Jewish communities were burned to the ground and hundreds of thousands of people were left homeless and destitute, including orphaned children. A number of groups were responsible for these brutal attacks, including the Volunteer Army, a faction of the Russian White Army.The Pogroms in Ukraine, 1918-19: Prelude to the Holocaust is a vivid and horrifying account of the atrocities committed by the Volunteer Army, written by Nokhem Schtif, an eminent Yiddish linguist and social activist who joined the relief efforts on behalf of the pogrom survivors in Kiev. Schtif's testimony, published in 1923, was born from his encounters there and from the weighty archive of documentation amassed by the relief workers. This was one of the earliest efforts to systematically record human rights atrocities on a mass scale.Originally written in Yiddish and here skillfully translated and introduced by Maurice Wolfthal, The Pogroms in Ukraine, 1918-19 brings to light a terrible and historically neglected series of persecutions that foreshadowed the Holocaust by twenty years. It is essential reading for academics and students in the fields of human rights, Jewish studies, Russian and Soviet studies, and Ukraine studies. This work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the work's license are retained by the author or authors.Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
| SKU | Unavailable |
| ISBN 13 | 9780070652644 |
| ISBN 10 | 0070652643 |
| Title | Positioning |
| Author | Al Ries |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 1985-11-01 |
| Number of pages | 212 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |